5,453%
increase in online store sales
Anti-aging skincare brand
Alongside a 39% lift in conversion rate.
Paid media management and account audits
Stop guessing what’s working. Know what the numbers actually say, and what to do next.
I read an ad account the way I used to read a case file.
Before advertising, I was an attorney. Since then I have managed more than $20 million in online ad spend. It is closer to the same job than it sounds: find what the evidence supports, drop what it does not, and never mistake a good story for a good result.
No retainer quoted before I have seen the account
$20M+
Ad spend managed
5
Platforms managed
$70M+
Revenue generated
Yours
Ad account and creative
The arrangement
You make the creative.
I make it perform.
I do not write your ads or shoot your video. Your team knows your brand, your customers and your voice better than any outside buyer ever will.
What I take on is everything after the file lands: account structure, audiences, budget, bidding, structured testing, and reporting that tells you which of it actually worked. That boundary keeps my fee lower than a full-service agency and keeps your brand in your hands.
MetaGoogleTikTokLinkedInPinterest
Selected work
From years leading paid media strategy.
$101,083
in online sales, first three months
Jewelry business
An 8X MER over the same period.
+120%
revenue through Black Friday
Children’s boutique
Up 40% inside the first three weeks.
These are specific accounts, not typical results. What any account does depends on your offer, your market, your creative and your budget. See the Earnings and Results Disclaimer.
Two ways to start
01
Ad account audit
A fixed-scope read of the account you already have. I go through structure, targeting, budget allocation, creative testing and measurement, then hand you a written record of what is working, what is burning money, and the order I would fix it in.
- Written findings you can hand to anyone
- Ranked by what costs you the most today
- No obligation to hire me afterwards
02
Ongoing ad management
Month to month management of your paid media on the platforms that suit your offer. Campaign builds, audience work, budget and bid management, structured testing against the creative your team supplies, and a monthly report written in plain language.
- Your ad spend is billed to you by the platform, never through me
- You keep ownership of the ad account
- Creative comes from your team
How I work
Evidence first. Opinions after.
01
Read the record
Before anything changes I go through what the account has already spent and what it returned. Most accounts have been told a story about themselves that the numbers do not support.
02
Change one thing at a time
Tests that overlap cannot be read. I structure them so that when a number moves, we both know what moved it, and so the result still holds next month.
03
Report in plain language
What ran, what it cost, what it returned, and what I am doing next. No jargon, and no dashboard you have to decode before you can ask a question.
The account tells you what happened. My job is to stop arguing with it.
Who this is for
Different businesses, the same discipline.
01
E-commerce brands
Catalogue campaigns, return on ad spend, and the awkward truth about attribution once you are running on more than one platform at a time.
02
Local service businesses
Booked appointments and cost per lead, in a radius small enough that wasted spend shows up within days rather than quarters.
03
Coaches, creators and info products
Launches, webinars and evergreen funnels, where the offer tends to move faster than the ad account behind it.
04
B2B and professional services
Longer cycles, usually LinkedIn led, and a pipeline that has to be measured well past the form fill to mean anything.
Next step
Bring me the account.
Nothing here carries a price, because I have not seen your account yet. Book a call, walk me through what you are running, and I will tell you honestly whether I can help and what it would take.
30 minutes · by video · no charge